our concepts
why we believe that rapid digitalization is necessary
and how we do it
digitalization
digitalization is a complex structure
there is no standard-understanding or roadmap related to digitalization
the perceptions of it differs between organizations and people
it consists of a specific combination of technology, management, culture - embedded in a specific strategy
it is systemic - focus only a single aspect and you will fail
transform
transformation shall bring you from non-digital to digital
successful transformation requires three things:
- understanding of need
- experience of success
- experience of value added
understand the need
digitalization impacts everybody
so everybody has to understand the need for change and transformation
appeals for change by c-levels will be heard as hidden agendas very likely
with the only goal of rationalization
only information from the outside world will lead employees to understand the need for transformation
they need to understand that the choice is to change or to fail
experience success
digital transformation means a transformation of behavior
change by digital transformation is big. therefore change of behavior is big as well
changing human behavior is hard. big change can not be done in one step
humans change behavior only experiencing the new behavior better than the old
a constant series of small success-experiences is much better than a single big one
experience value added
fast change needs the cooperation of people involved
people will cooperate more likely if they expect benefits for their own than for others
e.g. convenience is a strong beneficial experience for people
lots of people perceive mobile applications as very convenient
therefore digital should try to create benefits and value not only for the company but for the people involved as well (e.g. by providing mobile apps)
complexity
complexity = complicacy + dynamics
complex systems can not be reliably predicted
complex challenges need approaches as simple as possible
digitalization happens in very complex and highly dynamic environments
implications
todays demands need to be fulfilled very fast in order to remain competitive
we can not predict the demands of tomorrow - but we have to be prepared for them
your impression of time available for change may be false: "winter is coming"
you can not avoid fails - so fail fast, learn fast and improve even faster
digital solutions must withstand reality-checks not tests
involve users & employees. because:
"tell me and I forget; teach me and i may remember; involve me and i learn"
benjamin franklin
digital solutions should be planned to start simple & grow afterwards in terms of functionality & scaling
technology
microsoft azure is the actual and most likely future business-standard for digital solutions
it is a framework. bundling formerly isolated components of infrastructure to a digital power platform
you use office365? then you use azure already
azure integrates familiar office-tools into an easy to use infrastructure and empowers users to easily get access to innovative technologies like ai, speech services, image detection, ...
if your provider uses azure you get the chance to take over control of the solutions you buy
using azure infrastructure we can do "meta-coding". much faster than coding but almost as flexible